New Positioning The Latest on the World's #1 Business Strategy

ISBN-10: 0070653283

ISBN-13: 9780070653283

Edition: 1997

Authors: Jack Trout

List price: $12.95 Buy it from $9.21
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


This revolutionary marketing treatise takes positioning to a new level, and uses six in-depth case studies to show how companies have repositioned themselves successfully to regain popularity.
Used Starting from $9.21
eBooks Starting from $21.95
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $12.95
Copyright year: 1997
Publisher: McGraw-Hill Companies, The
Publication date: 5/1/1997
Binding: Paperback
Pages: 173
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.550
Language: English

Understanding the Mind
Minds Can't Cope
Minds Are Limited
Minds Hate Confusion
Minds Are Insecure
Minds Don't Change
Minds Can Lose Focus
Dealing with Change
Repositioning: Where Positioning Is At
Repositioning a Software Company
Repositioning an Ice Cream Company
Repositioning an Accounting Firm
Repositioning Political Candidates
Repositioning a Television Show
Repositioning an Oil Company
The Tricks of the Trade
Minds Work by Ear
Secrets to Finding a Good Name
Getting Around a Bad Name
Naming a Category
Research Can Confuse You
The Positioning Power of PR
Six Positioning Pitfalls
The Right People in the Room
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.