New Positioning The Latest on the World's #1 Business Strategy

Name: New Positioning The Latest on the World's #1 Business Strategy
Price: 2.54 USD
Availability: InStock
ISBN: 9780070653283

ISBN-10: 0070653283

ISBN-13: 9780070653283

Edition: 1997

Authors: Jack Trout, Steve Rivkin

List price: $12.95

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Description:

This revolutionary marketing treatise takes positioning to a new level, and uses six in-depth case studies to show how companies have repositioned themselves successfully to regain popularity.

Book details

List price: $12.95
Copyright year: 1997
Publisher: McGraw-Hill Companies, The
Publication date: 5/1/1997
Binding: Paperback
Pages: 173
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.594
Language: English



Introduction



Understanding the Mind



Minds Can't Cope



Minds Are Limited



Minds Hate Confusion



Minds Are Insecure



Minds Don't Change



Minds Can Lose Focus



Dealing with Change



Repositioning: Where Positioning Is At



Repositioning a Software Company



Repositioning an Ice Cream Company



Repositioning an Accounting Firm



Repositioning Political Candidates



Repositioning a Television Show



Repositioning an Oil Company



The Tricks of the Trade



Minds Work by Ear



Secrets to Finding a Good Name



Getting Around a Bad Name



Naming a Category



Research Can Confuse You



The Positioning Power of PR



Six Positioning Pitfalls



The Right People in the Room


Index