Marketing Warfare

Name: Marketing Warfare
Price: 3.13 USD
Availability: InStock
ISBN: 9780070527263

ISBN-10: 0070527261

ISBN-13: 9780070527263

Edition: 1998

Authors: Al Ries, Jack Trout

List price: $16.95

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Description:

By applying winning military strategies to marketing situations, the authors draw persuasive battle plans to illustrate that the true nature of successful marketing is outwitting, outflanking and outfighting your competitors.

Book details

List price: $16.95
Copyright year: 1998
Publisher: McGraw-Hill Companies, The
Publication date: 11/22/1997
Binding: Paperback
Pages: 216
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.594
Language: English



Introduction: Marketing is war



2500 years of war



The principle of force



The superiority of the defense



The new era of competition



The nature of the battleground



The strategic square



Principles of defensive warfare



Principles of offensive warfare



Principles of flanking warfare



Principles of guerrilla warfare



The cola war



The beer war



The burger war