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Wow! Resumes for Sales and Marketing Careers

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ISBN-10: 0070120218

ISBN-13: 9780070120211

Edition: 1998

Authors: Chuck Cochran, Donna Peerce

List price: $21.00
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With over 13 million sales and marketing pros in the U.S. alone, competition for the top positions is tougher than ever. An essential tool for jobseekers in advertising, sales, product planning, or market research, this unmatched guide compiles the best sample resumes and cover letters; presents "before" and "after" resumes and mistakes to avoid; and offers a wealth of creative ideas, boxed tips, checklists, and more!
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Book details

List price: $21.00
Copyright year: 1998
Publisher: McGraw-Hill Education
Publication date: 3/22/1998
Binding: Paperback
Pages: 336
Size: 8.50" wide x 10.90" long x 0.65" tall
Weight: 1.342
Language: English

Chuck Cochran is the founder and president of the Heart & Soul Career Center, ResumePLUS, Inc., a resume-writing career and development firm. Donna Peerce is vice-president of the Heart & Soul Career Center, ResumePLUS, Inc. Both are certified Professional Resume Writers. Chuck and Donna are coauthors of Heart & Soul Resumes and of a series of career development books for Davies-Black Publishing/Consulting Psychologists Press.

Alphabetical Listing of Resumes
Why Is It Important to Read This Book?
Power-Punchin', Pistol-Packin' Sales Tools--Do You Know How to Sell Yourself?
Sales and Marketing Resumes As Power-Punchin' Sales Tools
Alayna Chauvancy
"Knock Your Socks Off" Resumes--Resumes That Are Packed with Selling Power!
There Is a Difference Between Sales and Marketing!
Your Resume As a Sales Presentation
Stress for Success
Attention-Grabbing Objectives and Career Profiles
Make an Impact!
Positive Action Verbs
Develop Your Own Power Sales and Marketing Phrases
Do You Have Other Documents to Support Your Credentials?
Samples of Power-Packed Resumes
Don't Fall into the Pits!--Major Do's and Dont's for Your Sales and Marketing Resume
No-Rules Resumes
Important Info on a Sales and Marketing Resume
Resumes That Were Rescued from the Pits!
First Impressions Last Forever--"Hello, I'd Like You to Meet..."
Good Looks Count
Different Styles of Resumes
A Brochure Sales Presentation Resume
Making the Brochure Resume
The Internet--Electronic Resumes
Right Down to the Letter!--Killer Sales and Marketing Letters
The Salary History
The Follow-Up Letter
When a Thank-You Letter Isn't Enough
The Important Telephone Call
And the Final Contestants Are ...--We Proudly Introduce Our Sales and Marketing Contestants
Closers: Just Sign on the Bottom Line, Please!
Relationship Builders: How About a Game of Golf?
Hungry for Success: Just Give Me a Bite!
Team Builders: We Build Business through People
Creative Marketing Think Tanks: Professionals Who Plan Big Marketing Projects
Resume Samples