Preface | p. ix |
Principles for Presenters | p. 1 |
The Purpose of Presenting Is to Persuade | p. 2 |
Perception Is More Powerful Than Fact | p. 4 |
People Are Inundated With Data | p. 8 |
People Forget Fast | p. 10 |
Effective Presentations Are Balanced and Satisfy Four Basic Criteria | p. 11 |
To Present Like a Pro, Remember | p. 14 |
References | p. 14 |
Preparing Your Message | p. 15 |
Before You Present | p. 16 |
Getting Started | p. 21 |
Prepare the Objective | p. 24 |
Prepare Key Points | p. 25 |
Prepare Supporting Material | p. 29 |
Prepare Transitions | p. 34 |
Prepare the Preview and Summary | p. 35 |
Prepare the Opener | p. 36 |
Prepare the Closing "To Do" | p. 41 |
Finis | p. 42 |
Your Product | p. 43 |
To Prepare Like a Pro, Remember | p. 43 |
References | p. 44 |
Relating to people | p. 45 |
Modes | p. 46 |
Relational Elements | p. 46 |
"Person-alize" Your Presentations | p. 61 |
To Relate Like a Pro, Remember | p. 62 |
References | p. 63 |
Optimizing Your Effectiveness | p. 64 |
Delivery | p. 65 |
What You Project Visually | p. 69 |
What You Project Vocally | p. 77 |
What You Project Verbally | p. 79 |
Style | p. 80 |
By Design | p. 83 |
A Few More Pointers on Delivery | p. 84 |
To Optimize Your Presentations, Remember | p. 85 |
Reference | p. 86 |
Media Make a Difference | p. 87 |
Audiovisuals as Supporting Material | p. 88 |
Qualities | p. 89 |
Low Tech | p. 93 |
High Tech | p. 99 |
Creation and Use | p. 101 |
To Present Audiovisuals Like a Pro, Remember | p. 105 |
Reference | p. 105 |
Overcoming Anxiety | p. 107 |
A Matter of Ability | p. 108 |
Worst Case, Best Case | p. 109 |
Stages | p. 110 |
Supporters | p. 115 |
The Value of Being Prepared | p. 116 |
In Perspective | p. 117 |
To Overcome Anxiety Like a Pro, Remember | p. 117 |
Reference | p. 118 |
Dealing With Difficulties, or Mastering the "Uns" | p. 119 |
The Unexpected Accident | p. 120 |
The Unforeseen Incident | p. 123 |
The Undesirable Behavior | p. 129 |
When You're in the Audience | p. 135 |
The Next Best Thing | p. 136 |
To Deal With Difficulties Like a Pro, Remember | p. 136 |
Fielding Questions and Comments | p. 137 |
Being Prepared | p. 138 |
Fielding Questions | p. 140 |
Fielding Comments | p. 146 |
When to Open the Floor | p. 149 |
To Field Like a Pro, Remember | p. 154 |
Skill-Building Resources | p. 155 |
Speakers' Groups | p. 155 |
Training and Coaching | p. 156 |
Taping | p. 156 |
Sales Training | p. 157 |
Stage Experience | p. 158 |
Role Models | p. 159 |
Opportunities | p. 159 |
To Build the Skills of a Pro, Remember | p. 160 |
Q's and A's | p. 161 |
Epilogue | p. 170 |
Appendix | p. 172 |
Index | p. 177 |
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