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Engaged Customer The New Rules of Internet Direct Marketing

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ISBN-10: 0066620791

ISBN-13: 9780066620794

Edition: N/A

Authors: Hans Peter Brondmo

List price: $18.99
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Description:

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged" customers? The answers to these questions can be found in The Eng@ged Customer, written by Hans Peter Brondmo, one of the Internet's best known and most successful direct marketing experts. In this new marketing classic Brondmo introduces readers to the new rules of Internet direct marketing and shows them how to use email to build service rather than marketing relationships. A visionary in both the technology and marketing arenas, Brondmo has shown more company executives than…    
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Book details

List price: $18.99
Publisher: HarperCollins Publishers
Publication date: 7/23/2002
Binding: Paperback
Pages: 288
Size: 5.75" wide x 9.25" long x 1.25" tall
Weight: 0.836
Language: English

Foreword
Acknowledgments
Introduction
Using Email to Engage Your Customers
Back to the Future
Email and Marketing: A Match Made in Heaven
Taking a Strategic Approach
The Many Uses of Email
Strategic Planning Leads to Rapid Implementation
The Power of Customer Data
Implementing Customer Dialogue
Establishing a Foundation for Individualized Customer Communication
Kickoff: Implementing and Operating a Program
Measuring and Tracking Success
Who's Who? Putting All the Pieces Together
Looking Ahead
The Engaged Organization
The Future of Customer Dialogue
Index