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Chasm Companion A Fieldbook to Crossing the Chasm and Inside the Tornado

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ISBN-10: 0066620554

ISBN-13: 9780066620558

Edition: 2002

Authors: Paul Wiefels, Geoffrey A. Moore, Paul Weifels

List price: $24.95
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
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Book details

List price: $24.95
Copyright year: 2002
Publisher: HarperCollins Publishers
Publication date: 8/20/2002
Binding: Paperback
Pages: 352
Size: 7.75" wide x 9.50" long x 1.25" tall
Weight: 1.034
Language: English

How High-Tech Markets Develop
Back to the Basics
The Basis for Strategy Decisions
The Early Market
The Chasm
The Bowling Alley
The Tornado
Main Street
Developing a Strategy
Finding Your Place on the Technology Adoption Life Cycle
Assessing the Sources and Impact of Discontinuity
Building a Market Development Strategy
Market Development Strategy Checklist: Market Creation Variables
Market Development Strategy Checklist: Market Attractiveness Variables
Market Development Strategy Checklist: Market Penetration Variables
Taking the Market Development Strategy to Market
Strategy Validation
Whole Product Management
Marketing Communications Planning
Field Engagement Strategy
Epilogue: Using This Book