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E-Myth Manager Why Management Doesn't Work - And What to Do about It

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ISBN-10: 0066620287

ISBN-13: 9780066620282

Edition: N/A

Authors: Michael E. Gerber

List price: $14.00
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Description:

More than ten years after his first bestselling book,The E-Myth,changed the lives of hundreds of thousands of small business owners, Michael Gerber—entrepreneur, author, and speaker extraordinaire—fires the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-sized, and very large organizations, Gerber has discovered the truth behind why management doesn't work—and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all—The E-Myth Manageroffers a fresh, provocative alternative to management as we know it.…    
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Book details

List price: $14.00
Publisher: HarperCollins Publishers
Binding: Paperback
Language: English

Acknowledgments
Preface
Introduction
Part 1 the Death and Dying of American Management
The Managerial Myth
The Motivation of the Manager
Reinventing the Work of the Manager
The Emperor, the Manager, and the Technician
Reconciling the Vision
Part 2 Building the Entrepreneurial Organization
Getting Started
The E-Myth Manager's Primary Aim
The E-Myth Manager's Strategic Objective
The E-Myth Manager's Financial Strategy
The E-Myth Manager's Organizational Strategy
The E-Myth Manager's Management Strategy
The E-Myth Manager's People Strategy
The E-Myth Manager's Marketing Strategy
Epilogue