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| Introduction: Your Wireless Future | |
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| Using M-Commerce to Own Your Customers and Clients | |
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| Defining the M-Commerce Opportunity | |
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| The Location Advantage (aka L-Commerce) | |
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| The Voice Advantage (aka V-Commerce) | |
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| Appointment Scheduling and Reservations, Anytime, Anywhere | |
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| Making Your Field Service Reps the Happiest in the World | |
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| Making Your Sales Force the Most Productive in the World | |
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| The Death of Cash (and Waiting in Line) | |
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| The Wonders of Wireless in Inventory and Operations Management | |
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| Redefining Customer Service | |
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| Wireless Reinvents Marketing | |
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| The Wireless Workforce: Connecting the Enterprise | |
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| Meet Your New Network | |
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| Pocketing the Company Intranet | |
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| Cordless Phones Save the Office | |
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| Printing Anything You Need ... Out of Thin Air | |
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| Know More about Everything (Including Your Competition) | |
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| Data Collection with Mobile Devices is So Cheap, It's Fun | |
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| Perfect Inspections Every Time | |
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| Supply Chain Paradise (and Procurement, Too) | |
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| The Efficiency Miracle of the Wireless Warehouse | |
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| Always Knowing Exactly Where Your Mobile Assets Are | |
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| Wirelessly Being Where You Can't Possibly Be | |
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| Wirelessly Automating Business Transactions | |
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| Government Services: Shockingly Ahead of the Mobile Curve | |
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| New Businesses, New Markets, New Challenges | |
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| New Businesses: Entertainment-Wireless's Most Fun Killer App | |
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| New Businesses: Automobiles and the Wireless Value Adds | |
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| New Businesses: Tracking What Matters to You Most | |
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| New Markets: Generation Y-erless | |
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| New Challenges: The Cell Phone Etiquette Business Challenge | |
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| New Challenges: Security, Authentication, and Viruses, Oh My! | |
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| New Challenges: The Wireless Privacy Primer | |
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| Afterword | |
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| Terminology Quick Reference | |
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| Index | |