Competing Against Luck The Story of Innovation and Customer Choice

Name: Competing Against Luck The Story of Innovation and Customer Choice
Availability: InStock
ISBN: 9780062435613

ISBN-10: 0062435612

ISBN-13: 9780062435613

Edition: 2016

Authors: Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

List price: $36.99

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Description:

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of research, Christensen…

Book details

List price: $36.99
Copyright year: 2016
Publisher: HarperCollins Canada, Limited
Publication date: 10/4/2016
Binding: Hardcover
Pages: 288
Size: 6.30" wide x 9.37" long x 0.98" tall
Weight: 1.232