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| Introduction: Lessons from Procrastination and Medical Side Effects | |
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| Hepatitis and procrastination | |
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| The movie treatment | |
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| What we should do and behavioral economics | |
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| From food to incompatible design | |
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| Taking irrationality into account | |
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| The Unexpected Ways We Defy Logic at Work | |
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| Paying More for Less: Why Big Bonuses Don't Always Work | |
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| Of mice and men, or how high stakes affect rats and bankers | |
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| Measuring the effects of a CEO-sized bonus in India | |
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| Loss aversion: why bonuses aren't really bonuses | |
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| Working under stress: just how clutch are �clutch� NBA players? | |
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| Stage fright and the social side of high stakes | |
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| Making compensation work for society | |
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| The Meaning of Labor: What Legos Can Teach Us about the Joy of Work | |
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| You are what you do: identity and labor | |
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| The pains of wasted work | |
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| Lessons from a parrot-and some hungry rats | |
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| Searching for meaning while playing with Legos | |
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| Making work matter again | |
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| The IKEA Effect: Why We Overvalue What We Make | |
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| Why IKEA makes us blush (with pride) | |
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| Cooking lessons: finding a balance between just adding water and baking an apple pie from scratch | |
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| The real value of a thousand origami cranes (and frogs) | |
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| Customize it! | |
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| Why �almost done� doesn't do much for us | |
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| Why we need labors of love | |
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| The Not-Invented-Here Bias: Why �My� Ideas Are Better than �Yours� | |
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| Mark Twain describes a universal form of stupidity | |
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| �Anything you can do I can do better�: why we favor our own ideas | |
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| The toothbrush theory | |
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| What we can learn from Edison's mistake | |
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| The Case for Revenge: What Makes Us Seek Justice? | |
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| The joys of payback | |
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| The bailouts and pounds of flesh | |
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| One man's quest for revenge against Audi | |
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| The etiquette of revenge | |
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| Companies beware: when consumers go public | |
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| Uses and misuses of revenge | |
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| Making amends | |
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| The Unexpected Ways We Defy Logic At Home | |
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| On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always) | |
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| Frogs: to boil or not to boil? | |
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| Adapting to visual cues and pain thresholds | |
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| Hedonic adaptation: from houses to spouses and beyond | |
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| How the hedonic treadmill keeps us buying-and buying more | |
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| How we can break and enhance adaptation | |
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| Making our adaptability work for us | |
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| Hot or Not? Adaptation, Assortative Mating, and the Beauty Market | |
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| A personal adaptation | |
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| When mind and body don't get along | |
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| Sticking to our own (more or less hot) kind in dating: do we settle or adapt? | |
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| Let's ask the Internet: dating sites and romantic criteria | |
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| How I met your mother | |
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| When a Market Fails: An Example from Online Dating | |
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| The function of the yenta | |
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| The dysfunctional singles market (as if you didn't already know) | |
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| The difference between your date and a digital camera | |
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| An exemplary failure in dating | |
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| How dating sites skew our perceptions | |
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| Ideas for a better dating future | |
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| On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many | |
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| Baby Jessica versus the Rwandan genocide | |
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| The difference between an individual and a statistic | |
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| Identification: needed for more than buying beer | |
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| How the American Cancer Society reels us in | |
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| The effect of rational thinking on giving | |
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| Overcoming our inability to confront big problems | |
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| The Long-Term Effects of Short-Term Emotions: Why We Shouldn't Act on Our Negative Feelings | |
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| Don't tread on me: my colleague learns a lesson about rudeness | |
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| The dark side of impulses | |
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| Deciding under the influence (of emotions) | |
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| The importance of �irrelevant� emotions | |
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| What a canoe can tell you about your love life | |
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| Lessons from Our Irrationalities: Why We Need to Test Everything | |
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| A decision about life and limb | |
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| Gideon's biblical empiricism | |
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| The wisdom of leeches | |
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| Lessons learned, hopefully | |
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| Thanks | |
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| List of Collaborators | |
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| Notes | |
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| Bibliography and Additional Readings | |
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| Index | |