Guerrilla P. R. 2. 0 Wage an Effective Publicity Campaign Without Going Broke

Name: Guerrilla P. R. 2. 0 Wage an Effective Publicity Campaign Without Going Broke
Price: 13.37 USD
Availability: InStock
ISBN: 9780061438523

ISBN-10: 0061438529

ISBN-13: 9780061438523

Edition: 2008

Authors: Michael Levine, Michael K. Levine

List price: $15.99

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Description:

The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public…

Book details

List price: $15.99
Copyright year: 2008
Publisher: HarperCollins Publishers
Publication date: 8/12/2008
Binding: Paperback
Pages: 368
Size: 5.31" wide x 8.00" long x 0.83" tall
Weight: 0.616
Language: English