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Sneaker Wars The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

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ISBN-10: 0061246573

ISBN-13: 9780061246579

Edition: N/A

Authors: Barbara Smit

List price: $26.95
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Description:

The fascinating story of the enemy brothers behind adidas and puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family…    
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Book details

List price: $26.95
Publisher: HarperCollins Publishers
Publication date: 3/25/2008
Binding: Hardcover
Pages: 400
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.540