Shopportunity! How to Be a Retail Revolutionary

Name: Shopportunity! How to Be a Retail Revolutionary
Availability: OutOfStock
ISBN: 9780061242588

ISBN-10: 0061242586

ISBN-13: 9780061242588

Edition: Large Type

Authors: Kate Newlin

List price: $23.95

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Description:

Today's shopping culture is turning the shopper into a zombie-and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring habitual. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. In Shopportunity!-a manifesto-cum-expos-marketing expert Kate Newlin looks behind the aisles of our best-known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand and…

Book details

List price: $23.95
Publisher: HarperCollins Publishers
Publication date: 1/9/2007
Binding: Paperback
Size: 5.50" wide x 8.30" long x 1.28" tall
Weight: 0.792
Language: English

Kate Newlin is the principal owner of Kate Newlin Consulting, where she works with Fortune 100 and entrepreneurial firms. Prior to that she was president of Faith Popcorn's BrainReserve, a trend-based marketing consulting firm. During her career, Newlin has consulted with scores of large and small companies, including Procter & Gamble, Kraft, Nabisco, Waldenbooks, Title 9 Sports, Specialized Mountain Bikes, Johnson & Johnson, WeightWatchers, and Godiva Chocolatier. She lives in New York City.