Elements of Persuasion Use Storytelling to Pitch Better, Sell Faster and Win More Business

Name: Elements of Persuasion Use Storytelling to Pitch Better, Sell Faster and Win More Business
Price: 13.38 USD
Availability: InStock
ISBN: 9780061179037

ISBN-10: 0061179035

ISBN-13: 9780061179037

Edition: 2007

Authors: Richard Maxwell, Robert Dickman

List price: $19.95

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Description:

"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories…

Book details

List price: $19.95
Copyright year: 2007
Publisher: HarperCollins Publishers
Publication date: 8/14/2007
Binding: Hardcover
Pages: 256
Size: 5.00" wide x 7.12" long x 0.89" tall
Weight: 0.682
Language: English

Richard Maxwell is Professor of English at Valparaiso University.

Robert Dickman is an executive coach who teaches narrative strategies as they relate to corporate communication, product design, and branding with FirstVoice , a consulting firm specializing in media awareness training for business. Robert was formerly a monk at the Ryutaku-ji Zen Monastery in Mishima, Japan, and later an actor and an acting and communications coach for Academy-Award-winning actors. He lives in Santa Monica, California, with his wife, Aimee, and daughter, Rylie.