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Moments of Truth

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ISBN-10: 0060915803

ISBN-13: 9780060915803

Edition: 1989 (Reprint)

Authors: Jan Carlzon, Tom Peters, Ja Carlzon

List price: $13.99
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Description:

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customerdriven economy.
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Book details

List price: $13.99
Copyright year: 1989
Publisher: HarperCollins Publishers
Publication date: 2/15/1989
Binding: Paperback
Pages: 160
Size: 5.50" wide x 8.00" long x 0.50" tall
Weight: 0.286

Jan Carlzon was born in Nykoping, Sweden, in 1941. After receiving his M.B.A. from the Stockholm School of Economics in 1967, he joined Vingresor, Sweden's largest tour operator, first as product manager and later as head of marketing. In 1974, when the package-tour business was in a tailspin because of the first energy crisis, he was named managing director of Vingresor at the age of 32 and soon reversed that company's economic decline. In 1978 he became managing director of Linjeflyg, Sweden's major domestic airline, and in 1981 he took command as resident and chief executive officer of SAS, the consortium of the national airlines of Denmark, Norway, and Sweden. At both Linjeflyg and SAS…    

Tom Peters, public speaker and author, graduated from Cornell University and received a M.B.A. and Ph.D. from Stanford University. He has also received honorary doctorates from the University of San Francisco and Rhodes College. He was in the U. S. Navy during Vietnam and later served as a senior White House drug abuse advisor (1973-74). He worked for McKinsey & Company from 1974 to 1981. He holds about seventy-five seminars a year and has created and starred in a series of corporate training films. He is the co-author of In Search of Excellence: Lessons from America's Best-Run Companies, which was a New York Times bestseller for three years. This book and subsequent titles have become…