Point of Purchase

Name: Point of Purchase
Price: 15.09 USD
Availability: InStock
ISBN: 9780060893514

ISBN-10: 0060893516

ISBN-13: 9780060893514

Edition: 2006

Authors: Marta Serrats

List price: $45.00

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Description:

Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays. This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic arts fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, and…

Book details

List price: $45.00
Copyright year: 2006
Publisher: HarperCollins Publishers
Publication date: 8/1/2006
Binding: Hardcover
Pages: 256
Size: 9.69" wide x 11.69" long x 1.06" tall
Weight: 4.158
Language: English

Marta Serrats is a design editor for Loft Publications , and an expert in architecture and store displays. She is the author of such highly acclaimed titles as New Shops and Boutiques , Capturing Space , Point of Purchase , and Unique Packaging .