Focus The Future of Your Company Depends on It
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Description: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $16.99
Copyright year: 2005
Publisher: HarperCollins Publishers
Publication date: 9/27/2005
Size: 5.00" wide x 8.00" long x 1.00" tall
|The Unfocusing of Corporate America|
|The Driving Force of Globalization|
|The Driving Force of Division|
|Encouraging Signs from the Corporate Front|
|Encouraging Signs from the Retail Front|
|A Tale of Two Colas|
|The Quality Axiom|
|Finding Your Word|
|Narrowing Your Scope|
|Coping with Change|
|Divide and Conquer|
|Building a Multistep Focus|
|Disciplining a Dinosaur|
|Crossing the Trench|
|Fifteen Keys to a Long-Term Focus|