Fools Rush In Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

Name: Fools Rush In Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
Price: 6.74 USD
Availability: InStock
ISBN: 9780060540357

ISBN-10: 0060540354

ISBN-13: 9780060540357

Edition: 2005

Authors: Nina Munk

List price: $14.95

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Description:

Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal. At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad - and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons - has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10. What happened? Where did it all go wrong? In this deeply…

Book details

List price: $14.95
Copyright year: 2005
Publisher: HarperCollins Publishers
Publication date: 2/1/2005
Binding: Paperback
Pages: 368
Size: 5.71" wide x 8.74" long x 0.98" tall
Weight: 1.078
Language: English

Nina Munk is a contributing editor at Vanity Fair. A former senior writer for Fortune, her work has appeared in the New York Times Magazine, The New Yorker, and Forbes. Born in Canada, she lives in New York City.



Note to Readers


Prologue



"Resident Genius": From Time Inc. to Time Warner, 1923-1998



Enter the Internet Cowboys: AOL, 1985-1999



The Big Deal: AOL and Time Warner, 1999-2000



"Surviving is Winning": AOL Time Warner, 2000-2003


Epilogue


Notes and Sources


Acknowledgments


Index