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Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround

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ISBN-10: 0060523794

ISBN-13: 9780060523794

Edition: 2002

Authors: Louis V. Gerstner

List price: $27.99
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In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important…    
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Book details

List price: $27.99
Copyright year: 2002
Publisher: HarperCollins Publishers
Publication date: 11/12/2002
Binding: Hardcover
Pages: 384
Size: 6.00" wide x 9.00" long x 1.21" tall
Weight: 1.298
Language: English

Grabbing Hold
The Courtship
The Announcement
Drinking from a Fire Hose
Out to the Field
Operation Bear Hug
Stop the Bleeding (and Hold the Vision)
Creating the Leadership Team
Creating a Global Enterprise
Reviving the Brand
Resetting the Corporate Compensation Philosophy
Back on the Beach
A Brief History of IBM
Making the Big Bets
Services - the Key to Integration
Building the World's Already Biggest Software Business
Opening the Company Store
Unstacking the Stack and Focusing the Portfolio
The Emergence of e-business
Reflections on Strategy
On Corporate Culture
An Inside-Out World
Leading by Principles
Lessons Learned
Focus - You Have to Know (and Love) Your Business
Execution - Strategy Goes Only So Far
Leadership Is Personal
Elephants Can Dance
The Industry
The System
The Watchers
Corporations and the Community
IBM - a Farewell
App. A: Employee Communications
The Future of e-business
App. C: Financial Overview