FOUNDATIONS OF MARKETING >CANA

Name: FOUNDATIONS OF MARKETING >CANA
Price: 76.05 USD
Availability: InStock
ISBN: 9780039231071

ISBN-10: 0039231070

List price: $56.00

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List price: $56.00
Edition: 5th
Copyright year: 1997
Publisher: NELSON
Publication date: 1/1/1997




The Nature of Marketing



The Environment for Marketing Decisions



Market Segmentation: Finding a Base to Start



The Market Segmentation Process



Marketing Strategy and the Marketing Plan



Ensuring Total Customer Satisfaction and Managing Customer Relationships



Obtaining Data for Marketing Decisions


Appendix: Locating Secondary Data



Consumer Behaviour



Business-to-Business Marketing



Marketing the Total Product: Brand, Image, Warranty, and Packaging



Product Strategy



Services



Understanding Pricing



Managing the Pricing Function



Channel and Distribution Strategy



The Many Faces of Retailing: In-Store, Direct, and Internet



Supply Chain and Logistics Management



Marketing Communications Strategy



Integrated Marketing Communications Applications



Global Marketing



Not-For-Profit Marketing