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| Preface | |
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| Design as Universal Reality | |
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| The Essence of Design | |
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| The Nature of Design | |
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| Why Create? | |
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| The Aesthetic Sense | |
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| Creation as the Search for Beauty | |
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| The Urge to Shock | |
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| The Contemporary View | |
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| A Fundamental Need | |
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| Visual Design | |
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| The Role of Perception | |
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| The Gestalt Principle | |
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| Closure | |
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| Figure-ground | |
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| Imagery | |
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| Design through Selection | |
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| Guides to Selection | |
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| Expression of the Material | |
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| Form | |
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| Fulfillment of Purpose | |
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| The Art of Selection | |
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| The Element of Time | |
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| Summary | |
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| The Design Process | |
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| Inspiration | |
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| Concept | |
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| Decision Making | |
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| Problem Solving | |
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| Definition | |
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| Creativity | |
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| Analysis | |
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| Production | |
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| Clarification | |
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| Integrity | |
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| Integrity of Materials | |
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| Integrity of Form | |
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| Integrity of Function | |
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| Originality | |
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| Craftsmanship | |
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| Media and Materials | |
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| Art and Craft | |
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| Summary | |
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| The Elements of Design | |
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| Line | |
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| Line as Expression | |
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| The Quality of Line | |
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| Symbolic Line | |
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| Line as Form | |
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| Summary | |
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| Space | |
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| Pictorial Space | |
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| Implied Space | |
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| Illusionistic Space | |
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| Overlapping | |
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| Tiering | |
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| Size | |
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| Perspective | |
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| Actual Space | |
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| Space, Time, and Motion | |
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| Contemporary Concepts of Space | |
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| Summary | |
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| Shape and Form | |
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| Shape | |
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| Natural Shapes | |
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| Geometric Shapes | |
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| Abstract Shapes | |
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| Nonrepresentational Shapes | |
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| Form | |
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| Natural Forms | |
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| Geometric Forms | |
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| Abstract Forms | |
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| Nonobjective Forms | |
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| Summary | |
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| Texture | |
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| Tactile Textures | |
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| Texture and Structure | |
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| Visual Textures | |
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| Texture and Pattern | |
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| Constructed Textures | |
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| Symbolic Textures | |
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| Summary | |
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| Color | |
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| Color and Light | |
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| Additive and Subtractive Color | |
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| Refraction and Diffraction | |
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| Light and Pigment | |
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| Color Theory | |
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| Color Properties | |
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| Color Relationships | |
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| Color Harmonies | |
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| Monochromatic | |
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| Neutrals | |
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| Analogous | |
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| Complementary | |
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| Split Complementary | |
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| Color Interaction | |
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| Interaction of Complements | |
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| Simultaneous Contrast | |
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| Interaction of Analogous Colors | |
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| Color Interaction and Tonality | |
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| The Psychology of Color | |
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| Color and Space | |
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| Balance of Color | |
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| Summary | |
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| The Principles of Design | |
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| Unity and Variety | |
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| The Partnership of Unity and Variety | |
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| The Meaning of Unity | |
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| The Role of Variety | |
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| Contrast | |
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| Variety through Structure | |
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| Variations on a Theme | |
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| The Achievement of Unity | |
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| Unity through Line | |
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| Unity through Shape | |
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| Unity through Color | |
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| Unity through Repetition | |
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| Opposition and Transition | |
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| Symbolic Unity | |
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| Summary | |
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| Balance, Rhythm, and Emphasis | |
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| Balance in Design | |
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| Structural Balance | |
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| Visual Balance | |
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| Rhythm | |
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| Metric Rhythm | |
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| Flowing Rhythm | |
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| Swirling Rhythm | |
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| Climactic Rhythm | |
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| Emphasis | |
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| Summary | |
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| Proportion and Scale | |
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| Proportion | |
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| The Golden Mean | |
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| The Artistic Application | |
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| The Spiral | |
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| The Fibonacci Series | |
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| Dynamic Symmetry | |
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| Proportion as Information | |
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| Scale | |
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| Symbolic Scale | |
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| Scale as Emphasis | |
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| Proportion, Scale, and the Designer | |
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| Summary | |
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| Design in Action | |
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| The Influence of Materials on Design | |
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| Characteristics of Materials | |
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| Materials as Participants in Design | |
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| Wood | |
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| Metal | |
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| Stone | |
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| Concrete | |
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| Bone and Ivory | |
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| Clay | |
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| Glass | |
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| Fiber | |
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| Plastics | |
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| The World of Limitless Possibilities | |
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| Summary | |
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| Forming Techniques | |
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| Two Possible Approaches | |
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| Techniques of Working in Wood | |
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| Methods of Shaping Metal | |
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| Forming Techniques and the Contemporary Sculptor | |
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| The Magic of Glass | |
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| Techniques for Forming Clay | |
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| The Transformation of Fibers | |
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| Interlacing Techniques | |
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| Pressure Techniques | |
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| Fibers as Design | |
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| Techniques of Painting | |
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| Easel Painting | |
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| Wall Painting | |
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| Directions in Contemporary Painting | |
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| Summary | |
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| Structure and Decoration | |
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| Structural Design | |
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| Perception of Structural Design | |
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| The Importance of Space and Time | |
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| Structural Design in Architecture | |
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| Structure as Decoration | |
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| Composition | |
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| Structure as Pattern | |
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| Decorative Design | |
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| Classical Decorative Design | |
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| Decoration as Symbol | |
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| Decorative Processes | |
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| Metal | |
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| Clay | |
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| Glass | |
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| Fabrics | |
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| Summary | |
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| Design for Living | |
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| Our Personal World | |
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| Fashion Design | |
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| The Role of Clothing | |
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| The Fashion Industry | |
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| Haute Couture | |
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| The Concept of Fashion Design | |
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| The Process of Fashion Design | |
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| Contemporary Trends in Fashion Design | |
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| Designing a Home | |
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| The Manipulation of Space | |
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| Spatial Interactions | |
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| Interior Furnishings | |
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| Contemporary Trends in Interior Design | |
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| Summary | |
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| Design and Technology | |
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| Industrial Design | |
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| Early Beginnings | |
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| Characteristics of Industrial Design | |
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| Categories of Industrial Design | |
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| The Industrial Designer | |
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| The Design Process | |
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| Materials and Techniques | |
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| Contemporary Trends in Industrial Design | |
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| The Computer | |
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| The Computer in Design | |
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| Computer Graphics | |
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| A Fresh Way of Seeing | |
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| Summary | |
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| Design in the Marketplace | |
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| Package Design | |
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| Practical Considerations | |
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| Visual Considerations | |
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| Design for Advertising | |
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| Kinds of Advertising | |
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| Designing the Advertisement | |
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| Composition | |
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| Advertising Media | |
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| Book Design | |
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| Printmaking | |
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| Relief | |
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| Intaglio | |
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| Planography | |
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| Photography | |
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| The Camera | |
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| Attributes of a Photograph | |
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| The Photograph as Symbol | |
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| The Photograph as Design | |
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| Contemporary Trends in Photography | |
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| Summary | |
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| Design for the Environment | |
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| The City | |
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| The History of the City | |
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| Approaches to City Design | |
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| Decentralization | |
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| Urban Renewal | |
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| Contextualism | |
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| Historic Preservation | |
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| Contemporary Concerns | |
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| Landscape Design | |
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| The Design of Personal Landscape | |
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| Garden Design | |
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| Design and the Environment | |
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| Definition of the Problem | |
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| Creativity | |
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| Analysis of the Problem | |
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| Production | |
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| Clarification | |
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| Design as a Responsibility | |
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| Summary | |
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| Glossary | |
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| Bibliography | |
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| Photographic Credits | |
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| Index | |