Design Basics

Name: Design Basics
Price: 6.23 USD
Availability: InStock
ISBN: 9780030436116

ISBN-10: 0030436117

ISBN-13: 9780030436116

Edition: 1979

Authors: David A. Lauer

List price: $21.95

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Description:

DESIGN BASICS is a popular introduction to two-dimensional design. Each concept is presented in a full two-page spread, making the text practical and easy for students to refer to while they work. Visual examples from many periods and cultures are provided for all elements and principles of design.

Book details

List price: $21.95
Copyright year: 1979
Publisher: Holt, Rinehart & Winston, Incorporated
Binding: Paperback
Pages: 256
Size: 8.66" wide x 11.42" long
Weight: 0.748
Language: English

David A. Lauer is Emeritus Professor of Art at the College of Alameda.

Design Principles	p. 1
Design Process	p. 3
Introduction	p. 4
Design Defined	p. 4
Procedures	p. 6
Steps in the Process	p. 6
Thinking	p. 8
Getting Started	p. 8
Form and Content	p. 10
Looking	p. 12
Sources: Nature	p. 12
Sources: History and Culture	p. 14
Doing	p. 16
Unity	p. 19
Introduction	p. 20
Harmony	p. 20
Visual Unity	p. 22
Gestalt	p. 24
Ways to Achieve Unity	p. 26
Proximity	p. 26
Repetition	p. 28
Continuation	p. 30
Continuity	p. 32
Unity with Variety	p. 34
The Grid	p. 34
Varied Repetition	p. 36
Emphasis on Unity	p. 38
Emphasis on Variety	p. 40
Chaos and Control	p. 42
Emphasis/Focal Point	p. 45
Introduction	p. 46
Ways to Achieve Emphasis	p. 48
Emphasis by Contrast	p. 48
Emphasis by Isolation	p. 50
Emphasis by Placement	p. 52
Degree of Emphasis	p. 54
Absence of Focal Point	p. 56
Scale/Proportion	p. 59
Introduction	p. 60
Scale of Art	p. 62
Human Scale Reference	p. 62
Context	p. 64
Scale within Art	p. 66
Internal Proportions	p. 66
Contrast of Scale	p. 68
Scale Confusion	p. 70
Proportion	p. 72
Notions of the Ideal	p. 72
Balance	p. 75
Introduction	p. 76
Horizontal and Vertical Placement	p. 78
Symmetrical Balance	p. 80
Architectural Examples	p. 80
Examples from Various Art Forms	p. 82
Asymmetrical Balance	p. 84
Introduction	p. 84
Balance by Value and Color	p. 86
Balance by Shape and Texture	p. 88
Balance by Position and Eye Direction	p. 90
Analysis Summary	p. 92
Radial Balance	p. 94
Crystallographic Balance	p. 96
Allover Pattern	p. 96
Rhythm	p. 99
Introduction	p. 100
Rhythm and Motion	p. 102
Alternating Rhythm	p. 104
Progressive Rhythm	p. 106
Rhythmic Sensations	p. 108
Design Elements	p. 111
Line	p. 113
Introduction	p. 114
Line and Shape	p. 116
Types of Line	p. 118
Line Direction	p. 120
Contour and Gesture	p. 122
Line Quality	p. 124
Line as Value	p. 126
Line in Painting	p. 128
Outline of Forms	p. 128
Explicit Line	p. 130
Lost-and-Found Contour	p. 132
Shape/Volume	p. 135
Introduction	p. 136
Volume/Mass	p. 138
Naturalism and Distortion	p. 140
Naturalism and Idealism	p. 142
Abstraction	p. 144
Nonobjective Shapes	p. 146
Rectilinear and Curvilinear	p. 148
Positive/Negative Shapes	p. 150
Integration	p. 152
Confusion	p. 154
Texture	p. 157
Introduction	p. 158
Tactile Texture	p. 160
Collage	p. 162
Visual Texture	p. 164
Trompe L'oeil	p. 166
Texture and Pattern	p. 168
Illusion of Space	p. 171
Introduction	p. 172
Devices to Show Depth	p. 174
Size	p. 174
Overlapping	p. 178
Vertical Location	p. 180
Aerial Perspective	p. 182
Linear Perspective	p. 184
One-Point Perspective	p. 186
Two-Point Perspective	p. 188
Multipoint Perspective	p. 190
Amplified Perspective	p. 192
Multiple Perspective	p. 194
Isometric Projection	p. 196
Open Form/Closed Form	p. 198
Transparency	p. 200
Equivocal Space	p. 200
Spatial Puzzles	p. 202
Illusion of Motion	p. 205
Introduction	p. 206
Anticipated Motion	p. 208
Ways to Suggest Motion	p. 210
Figure Repeated	p. 210
Blurred Outlines	p. 212
Multiple Image	p. 214
Value	p. 217
Introduction	p. 128
Value Pattern	p. 220
Value as Emphasis	p. 222
Value and Space	p. 224
Techniques	p. 226
Color	p. 229
Introduction	p. 230
Color Characteristics	p. 232
Properties of Color	p. 234
Hue	p. 234
Value	p. 236
Intensity/Complementary Colors	p. 238
Visual Color Mixing	p. 240
Cool/Warm Colors	p. 242
Color as Emphasis	p. 244
Color and Balance	p. 246
Color and Space	p. 248
Color Schemes	p. 250
Monochromatic, Analogous, Complementary, and Triadic	p. 250
Color Discord and Vibrating Colors	p. 254
Color Uses	p. 256
Local, Optical, Arbitrary	p. 256
Emotional Color	p. 258
Color Symbolism	p. 260
Color versus Value	p. 262
Glossary	p. 264
Bibliography	p. 267
Photographic Sources	p. 268
Index	p. 270
Table of Contents provided by Syndetics. All Rights Reserved.