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Marketing Research : Methodological Foundations

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ISBN-10: 0030068894

ISBN-13: 9780030068898

Edition: 6th (Teachers Edition, Instructors Manual, etc.)

Authors: Gilbert A. Churchill

List price: $40.00
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Description:

Organized around the stages of the research process, this standard textbook provides a balance of the qualitative and quantitative aspects of marketing research. Cases are supported by computerized data bases reflecting actual company situations and studies. Annotation copyrighted by Book News, Inc., Portland, OR
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Book details

List price: $40.00
Edition: 6th
Publisher: Harcourt College Publishers
Binding: Paperback
Pages: 444
Language: English