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Marketing Imagination New, Expanded Edition

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ISBN-10: 0029190908

ISBN-13: 9780029190906

Edition: 1986 (Enlarged)

Authors: Theodore Levitt, I. M. Levitt

List price: $19.95
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Book details

List price: $19.95
Copyright year: 1986
Publisher: Free Press
Publication date: 4/21/1986
Binding: Paperback
Pages: 238
Size: 6.00" wide x 9.00" long x 0.90" tall
Weight: 0.660
Language: English

Preface to the New, Expanded Edition
Preface to the Original Edition
Marketing and the Corporate Purpose
The Globalization of Markets
The Industrialization of Service
Differentiation--of Anything
Marketing Intangible Products and Product Intangibles
Relationship Management
The Marketing Imagination
Marketing Myopia
Exploit the Product Life Cycle
Innovative Imitation
Marketing and Its Discontents