Entrepreneurship and Small Business Management

Name: Entrepreneurship and Small Business Management
Price: 7.28 USD
Availability: InStock
ISBN: 9780026440684

ISBN-10: 0026440687

ISBN-13: 9780026440684

Edition: 2nd 2000 (Student Manual, Study Guide, etc.)

Authors: Earl C. Meyer, Kathleen R. Allen

List price: $105.80

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Book details

List price: $105.80
Edition: 2nd
Copyright year: 2000
Publisher: McGraw-Hill Higher Education
Publication date: 4/14/1999
Binding: Hardcover
Pages: 448
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.398
Language: English

New Page 1 UNIT ONEnbsp;nbsp; GOING INTO BUSINESS FOR YOURSELF Chapter 1 What Is Entrepreneurship? Chapter 2 Your Potential As an Entrepreneur Chapter 3 Recognizing Opportunity Chapter 4 Global Opportunities Unit One Lab Identifying Opportunities UNIT TWOnbsp;nbsp; RESEARCHING AND PLANNING YOUR VENTURE Chapter 5 Feasibility and Business Planning Chapter 6 Market Analysis Chapter 7 Types of Business Ownership Chapter 8 The Legal Environment Chapter 9 Site Selection and Layout Planning Unit Two Lab Analyzing a Market and Choosing a Site UNIT THREEnbsp;nbsp; MANAGING MARKETING STRATEGIES Chapter 10 The Marketing Plan Chapter 11 The Price Strategy Chapter 12 The Promotion…