Marketing Practices and Principles

Name: Marketing Practices and Principles
Price: 49.94 USD
Availability: InStock
ISBN: 9780026356015

ISBN-10: 0026356015

ISBN-13: 9780026356015

Edition: 5th 1995 (Student Manual, Study Guide, etc.)

Authors: Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch, McGraw-Hill Staff

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Description:

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

Book details

Edition: 5th
Copyright year: 1995
Publisher: McGraw-Hill Higher Education
Publication date: 2/8/1994
Binding: Hardcover
Pages: 588
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.882
Language: English