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Retail Management A Strategic Approach

Best in textbook rentals since 2012!

ISBN-10: 0023086416

ISBN-13: 9780023086410

Edition: 4th 1989 (Revised)

Authors: Barry Berman, Joel R. Evans

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Description:

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
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Book details

Edition: 4th
Copyright year: 1989
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 704
Language: English

An Overview of Strategic Retail Management
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Situation Analysis
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-based, and Other Forms of Nontraditional Retailing
Targeting Customers and Gathering Information
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Choosing a Store Location
Trading Area Analysis
Site Selection
Managing a Retail Business
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Merchandise Management and Pricing
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retail
Communicating with the Customer
Establishing and Maintaining a Retail Image
Promotional Strategy
Putting It All Together
Integrating and Controlling the Retail Strategy
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