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ISBN-10: 0006531962

ISBN-13: 9780006531968

Edition: 2002

Authors: Alan Mitchell

List price: $14.99
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Description:

This text analyses the emergence of the consumer agent - a new breed of business, which organises and represents consumers within the marketplace. It charts the rise of new types of superbrand which flourish because they act for their consumers.
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Book details

List price: $14.99
Copyright year: 2002
Publisher: HarperCollins Publishers Limited
Publication date: 2/1/2002
Binding: Paperback
Pages: 256
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.550
Language: English