| Acknowledgments | p. xiii |
| The Second Age of Global Exploration | p. xv |
| Introducing Global Digital Marketing | p. 1 |
| Your Global Odyssey | p. 3 |
| The Case of the Global Bread Stick | p. 6 |
| The Scope of This Book | p. 9 |
| Global Digital Marketing Online | p. 12 |
| Strategic Digital Marketing | p. 13 |
| The Digital Marketing Environment | p. 14 |
| The Strategic Digital Marketing Model | p. 18 |
| Technopia: An Ever-Present Danger | p. 21 |
| The Eight Global Marketing Imperatives | p. 23 |
| Overcome Personal Boundaries | p. 24 |
| Convert Atoms into Bytes | p. 24 |
| Don't Compete, Be Unique | p. 25 |
| Be a Specialist, Not a Generalist | p. 26 |
| Serve a Specialized Market | p. 28 |
| Operate in Advanced Digital Markets | p. 28 |
| Develop Indigenous Digital Partnerships | p. 29 |
| Use Technology to Foster Global Relationships | p. 30 |
| Integration of Imperatives | p. 30 |
| The Global Digital Marketing Model | p. 32 |
| Create a Global Digital Vision | p. 33 |
| Research Your Global Market | p. 34 |
| Create Global Digital Promotions | p. 37 |
| Select Your Global Marketing Tools | p. 41 |
| Integrate Your Global Digital Marketing Program | p. 42 |
| Your Global Digital Marketing Program | p. 45 |
| Your Global Digital Vision | p. 47 |
| An Embarrassment of Global Riches | p. 49 |
| The Ten Global Digital Marketing Structures | p. 49 |
| Your Journey to the New World | p. 59 |
| Your Global Digital Market | p. 60 |
| Global Market Segmentation | p. 61 |
| Priority Global Markets | p. 64 |
| Your Global Digital Marketing Promotion | p. 69 |
| Attractor Global Digital Marketing | p. 71 |
| The Four Levels of Global Promotions | p. 72 |
| Technology Independence Day | p. 73 |
| Global Greetings and Salutations | p. 80 |
| Global Digital Technology | p. 83 |
| Global Telecommunications | p. 84 |
| Global Online Technology | p. 91 |
| Global Convergent Capabilities | p. 99 |
| Global Integration Systems | p. 100 |
| Wise Digital Choices | p. 101 |
| Integrated Global Digital Marketing | p. 103 |
| The Emu Medicine Man: Global Exporter | p. 104 |
| The Global Digital Art Dealer | p. 106 |
| Nautical Net: Global Digital Retailer | p. 108 |
| The Vector Bureau: Global Capabilities Provider | p. 110 |
| Dr. Manuel Pince-nez: Global Digital Entrepreneur | p. 111 |
| To Infinity and Beyond | p. 112 |
| The Global Digital Marketing Environment | p. 113 |
| The New Digital World Order | p. 115 |
| The Adolescence of the Digital Age | p. 118 |
| Competitive Digital Democracy | p. 120 |
| The Premier Digital Countries | p. 123 |
| Emerging Digital Nations | p. 126 |
| The Middle Kingdoms | p. 128 |
| The Questionable Countries | p. 129 |
| The Global Digital Marketing Index | p. 130 |
| "Quick List" by Ranking | p. 134 |
| Alphabetical List | p. 136 |
| Netherlands | p. 138 |
| Luxembourg | p. 140 |
| Norway | p. 142 |
| Canada | p. 144 |
| Finland | p. 146 |
| United States | p. 148 |
| Denmark | p. 150 |
| Switzerland | p. 152 |
| Australia | p. 154 |
| New Zealand | p. 156 |
| Belgium | p. 158 |
| Sweden | p. 10 |
| Iceland | p. 162 |
| Ireland, Republic of | p. 164 |
| United Kingdom | p. 166 |
| Singapore | p. 168 |
| Austria | p. 170 |
| United Arab Emirates | p. 172 |
| France | p. 174 |
| Japan | p. 176 |
| Germany | p. 178 |
| Israel | p. 180 |
| Taiwan | p. 182 |
| South Korea | p. 184 |
| Malaysia | p. 186 |
| Italy | p. 188 |
| Portugal | p. 190 |
| Czech Republic | p. 192 |
| Thailand | p. 194 |
| Spain | p. 196 |
| Argentina | p. 198 |
| South Africa, Republic of | p. 200 |
| Hungary | p. 202 |
| Chile | p. 204 |
| Greece | p. 206 |
| Poland | p. 208 |
| Philippines | p. 210 |
| Saudi Arabia | p. 212 |
| Brazil | p. 214 |
| Mexico | p. 216 |
| Peru | p. 218 |
| Colombia | p. 220 |
| Turkey | p. 222 |
| Venezuela | p. 224 |
| India | p. 226 |
| Indonesia | p. 228 |
| Pakistan | p. 230 |
| Russian Federation | p. 232 |
| Egypt | p. 234 |
| China | p. 236 |
| Economic Power | p. 238 |
| Trading Level | p. 242 |
| Online Resources | p. 245 |
| Appendixes | p. 249 |
| Resources | p. 251 |
| Glossary of Terms | p. 257 |
| Suggested Reading | p. 269 |
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