Re-Covered Rose A Case Study in Book Cover Design As Intersemiotic Translation
List Price: $98.00
Publisher: John Benjamins Publishing Company
Binding: Trade Cloth
Size: 6.25" wide x 9.25" long x 0.75" tall
When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco's bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an 'equivalent representation' of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new More...
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