Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
List Price: $14.99
Publisher: St Martins Pr
Binding: Trade Paper
Size: 5.50" wide x 8.25" long x 0.75" tall
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living More...
|From Ulster to Africa|
|In Johannesburg: My Global Career Is Launched|
|Conquering Pepsi in the Philippines|
|Stagnation in West Germany|
|The Wall Falls|
|Going Back to India|
|At the Helm of Coca-Cola|
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