Wordsmithing : The Art and Craft of Writing for Public Relations
List Price: $68.60
Publisher: Pearson Education
Binding: Trade Paper
Size: 8.50" wide x 10.75" long x 0.50" tall
"Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when itrs"s done well, itrs"s pure artistry." Foreword WORDSMITHINGexplains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to More...
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