Imagery and Text A Dual Coding Theory of Reading and Writing
List Price: $90.00
Publisher: Taylor & Francis Group
Binding: Trade Cloth
Size: 6.25" wide x 9.00" long x 0.75" tall
Imagery and Text: A Dual Coding Theory of Reading and Writingpresents, for the first time, a unified theory of both reading and writing that derives from and is completely consistent with the Dual Coding Theory of cognition, one of the most influential and empirically sound theories of cognition ever developed. This is the first book to take a systematic theoretical approach to all of the central issues of literacy, including decoding, comprehension, and memory in reading; and planning, drafting, and reviewing in writing. Additionally, theoretical accounts are provided for such profound and elusive literacy concepts as meaning, engagement, inspiration, and persona. Dual Coding Theory is More...
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