Corporate Responsibility for Cultural Heritage Conservation, Sustainable Development, and Corporate Reputation
List Price: $80.00
Publisher: Taylor & Francis Group
Binding: Trade Cloth
Size: 6.25" wide x 9.25" long x 0.75" tall
This book examines the relationship between two divergent fields – corporate activity and heritage conservation – linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation, benefits to heritage site visitors, sustainable development impacts, and corporate benefits such as improved reputation, this book outlines the shared value of corporate support for cultural heritage sites, and encourages financial and in-kind support for conservation and responsible activity by the private sector.Providing a convincing commercial rationale for CSR managers to engage with cultural heritage More...
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