BASIC MARKETING-TEXT >CANADIAN
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PART 1 Marketing Fundamentals Chapter 1 The Nature of Marketing Chapter 2 Marketing's Role Within the Firm or Nonprofit Organization Chapter 3 Focusing Marketing Strategy with Segmentation and Positioning PART 2 The Marketing Environment Chapter 4 The Changing Marketing Environment Chapter 5 Demographic Dimensions of Canadian and Global Markets Chapter 6 Behavioural Dimensions of Consumer Markets Chapter 7 Business and Organizational Customers and their Buying Behaviour Chapter 8 Improving Decisions with Marketing Information PART 3 Marketing Policies and Decisions Chapter 9 Elements of Product Planning for Goods and Services Chapter 10 Product Management and New Product More...
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