MARKETING >CANADIAN ED.<
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Part One Initiating the Marketing Process 1. Developing Customer Relationships and Value through Marketing 2. Linking Marketing and Corporate Strategies Appendix A Creating an Effective Marketing Plan 3. Scanning the Marketing Environment 4. Ethics and Social Responsibility in Marketing Part Two Understanding Buyers and Markets 5. Consumer Behaviour 6. Organizational Markets and Buyer Behaviour 7. Reaching Global Markets Part Three Targeting Marketing Opportunities 8. Turning Marketing Information into Action 9. Identifying Market Segments and Targets Part Four Satisfying Marketing Opportunities 10. Developing New Products and Services 11. Managing Products and Brands 12. Managing Services More...
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