FUNDAMENTALS OF MARKETING >CAN
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PART ONE THE FIELD OF MARKETING AND ITS DYNAMIC ENVIRONMENT Chapter 1 - The Field of Marketing Chapter 2 The Changing Marketing Environment Chapter 3 Strategic Marketing Planning PART TWO TARGET MARKETS Chapter 4 Foundations for Market Segmentation Chapter 5 Segmentation, Positioning, and Forecasting Chapter 6 Social and Psychological Influences on Buyer Behaviour Chapter 7 The Business Market Chapter 8 Marketing Research and Information PART THREE - PRODUCTS AND SERVICES Chapter 9 Product Planning and Development Chapter 10 Product-Mix Strategies Chapter 11 Brands, Packaging, and Other Product Features Chapter 12 Services Marketing and Customer Relationships PART FOUR PRICE More...
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