Consumer Information Systems and Relationship Management: Design, Implementation, and Use
List Price: $155.00
Publisher: Igi Global
Binding: Cloth Text
Size: 8.50" wide x 11.00" long x 0.75" tall
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers' decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through More...
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