Personas - User Focused Design
List Price: $59.95
Publisher: Springer London, Limited
Binding: Trade Cloth
Size: 6.25" wide x 9.25" long x 0.50" tall
People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.Project developers need to understand how users approach their products from the product's infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they with their different attitudes, desires and habits were already using the product. In doing so they can more clearly formulate how to turn the product's potential into More...
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