Framework for Marketing Management
List Price: $159.80
Publisher: Prentice Hall PTR
Binding: Trade Paper
Size: 7.50" wide x 9.00" long x 0.50" tall
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Marian Burk Wood has held vice presidentialndash;level positions in corporate and nonprofit marketing with Citibank, Chase Manhattan Bank, and the National Retail Federation, as well as management positions with national retail chains. In addition toThe Marketing Plan Handbook,she is the author ofMarketing Planning: Principles into Practice, geared to the European market. Over the years, she has collaborated with well-known academic experts to coauthor college textbooks on principles of marketing, principles of advertising, and principles of management. Wood has extensive practical experience in marketing planning, having formulated and implemented dozens of marketing plans for a wide range More...
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