List Price: $171.40
Publisher: Prentice Hall PTR
Binding: Trade Paper
Size: 7.00" wide x 9.25" long x 1.00" tall
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
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