List Price: $32.80
Publisher: Prentice Hall PTR
Binding: Trade Paper
Size: 7.25" wide x 9.50" long x 0.75" tall
For courses in Marketing and Internet Marketing. This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketingbuilding on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing how-to and allows them to relate this material to their own goals, products, and services.
Barbara G. Cox wrote Living With Lung Cancer: A Guide for Patients and Their Families, co-authored with David T. Carr, M.D., Eloise Harmon, M.D., and Robert E. Lee. The book provides information about diagnostic tests, treatment and side effects, nutrition, emotional aspects, and financial issues; it explores questions obtained from talking with patients and their spouses. Barbara Cox was the editor for Hispanic Americans Periodical Index in 1975 and 1976.
|About the Authors|
|Businesses on the Web|
|Types of Businesses, Types of Sites: Introduction to E-Commerce|
|Creating and Building an Internet Presence|
|Standing Out from the Crowd: Positioning, Audience, and Goals|
|More than a Pretty Face: Web Site Content|
|The Key to Stickiness: Interactive Functions|
|Look 'n' Feel: Site Appearance and Organization|
|Portals, Vortals, Search Engines, and Directories|
|Internet Advertising of Your Web Site: Links, Banners, Tiles, and More|
|Promotion On and Off the Net and Print Advertising|
|Answers to Chapter Review Questions|
|Create an Internet Marketing Action Plan|
|Resources on the Web|
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