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Corporate Cultures and Global Brands

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ISBN-10: 9812388567

ISBN-13: 9789812388568

Edition: 2004

Authors: Albrecht Rothacher

List price: $58.00
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Book details

List price: $58.00
Copyright year: 2004
Publisher: World Scientific Publishing Company, Incorporated
Binding: Paperback
Pages: 200
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.748
Language: English

Corporate identities and successful branding
Mars Inc. : more than candies and cat food
The bitter sweet chocolates of Sprungli-Lindt
Kikkoman : far travelled sauces
Who loves McDonald's?
For God, America and the real thing : the Coke story
Zubrowka Bison Vodka : the high is the limit
Ikea : the smaland way goes global
The rise and fall of the Seibu-Saison empire
United, the Benetton way
Nike just did it
Nokia : connecting people through a disconnected past
Sony : made by Morita
Sir Richard Branson's Virgins
Toyota : the reluctant multinational
Fiat : the festa is over
Corporate mergers, merged brands in trouble : DaimlerChrysler and BMW-Rover
The Lego universe of building bricks
The magic of Disney