Since the publication of Mega-Life in 2011, Ben-Shaul has become the Israeli media's leading expert on the effects of increasing longevity. He "tells you what no one has said in a long time- there's time, for all of us, plenty of time. Ben-Shaul's euphoria, I have to say, convinced me." (R. Shaked. "7 Days" Supplement, Yediot Aharonot, Israel's leading newspaper).