Social Media Balanced Scorecard: Erfolgreiche Social Media-strategien in Der Praxis

ISBN-10: 3834814636

ISBN-13: 9783834814630

Edition: 2012

Authors: Roland Fiege
List price: $69.95
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Description: Die Investitionen in Onlinemarketing steigen kontinuierlich, so auch die Werbung in sozialen Medien. Bisher ist es allerdings schwierig, Reichweite und Wirkung sozialer Medien zu messen und die Wertschopfung zu ermitteln, die das Marketing im Bereich sozialer Medien auf die wesentlichen Unternehmensziele wie Umsatzentwicklung, Konversionsereignisse und Kundenzufriedenheit hat. Das Buch stellt einen Ansatz vor, durch den Einsatz der Social Media Balanced Scorecard und der Strategy Map strategische Organisations- und Marketingziele auf messbare operative Ziele herunterzubrechen. Durch das vorgestellte Konzept kann ein Performance Measurement fur Marketingmassnahmen im Social Web implementiert werden und so die Verteilung des Marketingbudgets optimiert und die Wirksamkeit fur Entscheider nachvollziehbar werden."

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Book details

List price: $69.95
Copyright year: 2012
Publisher: Springer Verlag
Binding: Paperback
Pages: 276
Size: 6.61" wide x 9.44" long
Language: German

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