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    Interkulturelle Werbung (Konsum und Verhalten Bd. 43)

    ISBN-10: 3790809667
    ISBN-13: 9783790809664
    Author(s): Wendelin G. Müller
    Description: Mit dem Ziel, den Grad der Standardisierbarkeit interkultureller Werbung genau zu quantifizieren, wird eine empirische Untersuchung vorgenommen. Hierzu werden die kommunikationstheoretischen und psychologischen Grundlagen der Werbung ausgearbeitet  More...
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    Publisher: Physica-Verlag Heidelberg
    Pages: 291

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