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    Dienstleistungsengineering Und -Management:

    ISBN-10: 3642279821
    ISBN-13: 9783642279829
    Edition: 2012
    Author(s): Jan Marco Leimeister
    Description: Das Lehrbuch vermittelt Grundlagen, Prozesse und Methoden für die systematische Entwicklung neuer Dienstleistungen und für deren Management. Der aktuelle Stand in Forschung und Praxis wurde für den Band lerngerecht aufbereitet. Studierende wie  More...
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    List Price: $49.95
    Copyright Year: 2012
    Publisher: Springer Verlag
    Binding: Paperback
    Pages: 447
    Size: 6.25" wide x 9.00" long x 1.25" tall
    Weight: 1.430
    Language: German

    Das Lehrbuch vermittelt Grundlagen, Prozesse und Methoden für die systematische Entwicklung neuer Dienstleistungen und für deren Management. Der aktuelle Stand in Forschung und Praxis wurde für den Band lerngerecht aufbereitet. Studierende wie Praktiker bekommen die notwendigen Werkzeuge an die Hand, um Dienstleistungen systematisch zu gestalten und effizient zu erbringen. Ein Schwerpunkt ist der Einsatz von Informations- und Kommunikationstechnologien. Das Buch enthält zahlreiche Fallbeispiele sowie Lernziele und Übungsfragen zu jedem Kapitel.

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