Studying Social Networks A Guide to Empirical Research

ISBN-10: 3593397633
ISBN-13: 9783593397634
Edition: N/A
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Book details

Publisher: Campus Verlag GmbH
Publication date: 2/15/2013
Binding: Paperback
Pages: 220
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 0.638
Language: English

Marina Hennig is professor of social network research and sociology of the family at Johannes Gutenberg-Universit�t Mainz.  

Ulrik Brandes is professor of algorithmics in the Department of Computer and Information Science at the University of Konstanz. 

Ines Mergel is assistant professor for public administration and international affairs at the Maxwell School of Citizenship and Public Affairs at Syracuse University.

Preface
How to Use this Book
Introduction
The Construction of Social Networks
Social Network Studies
The Community Question
Viral Marketing
Corporate Networks
Exercises
Research Design
Social Networks
Networks as Variables
Explanatory Variables
Dependent Variables
Typology of Networks
Complete Networks
Ego-centered Networks
Longitudinal Network Studies
Summary
Exercises
Data
Kinds of Data
Units and Levels
Organization
Which Data for Which Type of Network?
Data Collection
Sources
Boundary Specification
Alter Recall
Quality Issues
Ethical Considerations
Summary
Exercises
Analysis
Mathematical Representation
Graphs
Ego-Centered Networks
Two-Mode Networks
Indexing and Grouping
Dyads as the Unit of Analysis
Network Characteristics
Centrality
Cohesion
Roles
Blockmodeling
Modeling
Idealized Models
Exponential-Family Random Graph Models
Summary
Exercises
Visualization
Graphical Representation
Sociogram
Sociomatrix
Two-Mode Network Representations
Multivariate Information Visualization
Substance-Based Layout
Other Graphical Variables
Information Layering
Filtering
Level of Detail
Micro/Macro Reading
Summary
Exercises
Summary
List of Figures
List of Boxes
About the Authors
Bibliography
Index

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