Order within the next: and receive same day shipping!
free shipping on orders over $25*
BUYBACK CART Buyback Cart Total Buyback Cart Total
free shipping on buybacks!

    Multivariate Werbewirkungskontrolle: Konzepte zur Auswertung von Werbetests (neue betriebswirtschaftliche forschung (nbf))

    ISBN-10: 3409128417
    ISBN-13: 9783409128414
    Author(s): Manfred Schwaiger
    Description: Der Autor zeigt, inwieweit die Resultate gängiger Werbemitteltests mit Hilfe multivariater Verfahren so ausgewertet werden können, daß Ähnlichkeitsbeziehungen zwischen Werbemitteln visualisierbar sind und Gesamtbetrachtungen erfolgen  More...
    List price: $59.00
    Buy it from: $72.94


    Customers Also Bought

    Publisher: Dr. Th. Gabler Verlag
    Pages: 296

    BUY IT from $72.94

    Please choose a buying option

    Your Price:
    You save:
    Buy It Now

    100% Satisfaction Guarantee


    Free shipping on orders over $25*

    *A minimum purchase of $25 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Orders shipping from warehouses other than the main facility in Columbus, Ohio are not eligible. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

    Learn more about the TextbookRush Marketplace.