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    Multivariate Werbewirkungskontrolle: Konzepte zur Auswertung von Werbetests (neue betriebswirtschaftliche forschung (nbf))

    ISBN-10: 3409128417
    ISBN-13: 9783409128414
    Author(s): Manfred Schwaiger
    Description: Der Autor zeigt, inwieweit die Resultate gängiger Werbemitteltests mit Hilfe multivariater Verfahren so ausgewertet werden können, daß Ähnlichkeitsbeziehungen zwischen Werbemitteln visualisierbar sind und Gesamtbetrachtungen erfolgen  More...
    List price: $59.00
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    Publisher: Dr. Th. Gabler Verlag
    Pages: 296

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