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Fundamentals of Graphic Design

ISBN-10: 2940373825
ISBN-13: 9782940373826
Edition: 2008
List price: $36.95 Buy it from $12.44
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Description: A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography,  More...

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Book details

List price: $36.95
Copyright year: 2008
Publisher: Bloomsbury Publishing Plc
Publication date: 12/24/2008
Binding: Paperback
Pages: 200
Size: 9.25" wide x 8.25" long x 0.75" tall
Weight: 1.122
Language: English

A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects of graphic-design jobs, such as art directing, copyright issues, and web design, and the broader implications of graphic design, including social responsibility, the art world, and the future. The Fundamentals of Graphic Design is an ideal guide to anyone starting out or seeking a place in the world of graphic design.

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton.

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